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Basya Benshushan is a Texan entrepreneur, philanthropist, and mother of six.

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Basya
Benshushan

is a Texan entrepreneur, philanthropist, and mother of six. 

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With over a decade of experience in guerrilla marketing for Fortune 500 companies, Basya built Good Fortune, a multi-million-dollar, award-winning creative agency known for strategy, storytelling, and bold brand campaigns. She also leads Hasid Signature, a real estate development firm focused on high-impact commercial and residential projects., a multi-million-dollar, award-winning boutique agency, which today services her business interests.

With over a decade of experience in guerrilla marketing for Fortune 500 companies, she now leads Hasid Signature, recognized for excellence in marketing and commercial and residential real estate investments. She built Good Fortune, a multi-million-dollar, award-winning boutique agency, which today services her business interests.

She actively oversees both ventures, along with several other business initiatives, bringing the same vision, energy, and precision to every space she builds.

drive leadership and innovation.

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A mission-driven leader, Basya serves on the board of the Holocaust Remembrance Alliance, and founded the Lamplighter Alliance to elevate voices and ideas that drive cultural and generational impact. Her approach to business and philanthropy is rooted in storytelling, relationship-building, and inspiring action. She sits on the executive board of the Firefighter Foundation, has led major restoration efforts in Hebron, and launched the Let Our People Go movement in response to the October 7 attacks—supporting hostage families through the Tikvah Hostage Family Forum and the Heartland of Israel initiative

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Basya’s approach goes beyond business

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She crafts stories that build relationships, inspire action, and bring purpose to every
endeavor.

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Ready to explore how storytelling and strategic vision

can elevate your business or cause?

Ready to explore how storytelling and strategic vision can elevate your business or cause?

TRUSTED BY

30K+

PRODUCTS LAUNCHED

10K+

CONTENT CREATED

1.4B+

ENGAGEMENTS

30K+

PRODUCTS LAUNCHED

10K+

CONTENT CREATED

1.4B+

ENGAGEMENTS

Projects

Lamplighter Alliance

Lamplighter Alliance is a 501(c)(3) nonprofit organization dedicated to fueling projects that spread light and goodness in communities around the world. Our mission is to support initiatives that uplift, inspire, and make a positive impact on society. Visit us at www.lamplighteralliance.org

Body Meet Soul

Body Meet Soul is a vibrant community focused on the importance of spiritual well-being. We believe that while life and death are guaranteed, it is the meaning we create in life that truly matters. Visit us at www.bodymeetsoul.com

Good Fortune Agency

Good Fortune Agency is an award-winning boutique marketing agency specializing in branding, digital strategies, and guerrilla marketing. We craft compelling stories that resonate with audiences and drive results. Visit us at www.goodfortune.agency

Hasid Signature

Hasid Signature is a leading investment development firm focused on creating high-impact real estate projects that drive value and community growth. Visit us at www.hasidsignature.com

Hasid on the Roof

Hasid On The Roof is a franchise that provides top-tier exterior services, including roofing, siding, and windows, to both B2B and B2C clients. With operations in Texas and Florida, we are dedicated to enhancing the durability and aesthetics of your property. Visit us at www.hasidontheroof.com

One Twenty Eight Ventures

One Twenty Eight Ventures is an investment group committed to identifying and nurturing promising opportunities across various industries, driving growth and innovation. Visit us at https://1-twenty-eight-ventures.webflow.io

One Twenty Eight Ventures

One Twenty Eight Ventures is an investment group committed to identifying and nurturing promising opportunities across various industries, driving growth and innovation. www.128ventures.com

Hasid Signature

Hasid Signature is a leading investment development firm focused on creating high-impact real estate projects that drive value and community growth. www.hasidsignature.com

Hasid on the Roof

Hasid On The Roof is a franchise that provides top-tier exterior services, including roofing, siding, and windows, to both B2B and B2C clients. With operations in Texas and Florida, we are dedicated to enhancing the durability and aesthetics of your property. www.hasidontheroof.com

Lamplighter Alliance

Lamplighter Alliance is a 501(c)(3) nonprofit organization dedicated to fueling projects that spread light and goodness in communities around the world. Our mission is to support initiatives that uplift, inspire, and make a positive impact on society. www.lamplighteralliance.org

Good Fortune Agency

Good Fortune Agency is an award-winning boutique marketing agency specializing in branding, digital strategies, and guerrilla marketing. We craft compelling stories that resonate with audiences and drive results. www.goodfortune.agency

Body Meet Soul

Body Meet Soul is a vibrant community focused on the importance of spiritual well-being. We believe that while life and death are guaranteed, it is the meaning we create in life that truly matters.  www.bodymeetsoul.com